Facebook has over 2 billion active users spending on average 50 minutes day now. If you’re like most small businesses, you’ve got your site SEO’d and Adwords running – but aren’t actively advertising on Facebook. You understand the potential that Facebook has to dramatically increase your business, but you haven’t yet tried to jump in and make it work.
If you aren't using Facebook, you're leaving money on the table. This is where your audience is and Facebook's platform has incredible tools to target the exact customers that you want.
We've compiled a PDF of 37 tips to help drive customers to your business - let's get into some of these methods now.
1) Use Lead Ads to generate leads or email subscribers without having a website!
Don’t have time to build an optimized website for collecting new leads for your business? Facebook Lead Ads work without a website. Facebook collects the leads for you and your team can work the leads in a myriad of different ways.
2) You can now measure how many walk-ins your digital ads generate
Much of your brick and mortar business might involve foot traffic or calls. You can upload a list of your new business to Facebook to see which campaigns and ads brought that customer to your business. Offline Conversions are being used by tons of local businesses to measure online ad spend.
3) Remarket and cross-sell new products to your past customers
There’s money in the list! You can upload your list of old customers and offer them a unique opportunity to be a repeat customer, just like you would send an email out to your email list. You can find them on Facebook too.